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Popular belief says that with the more customers you have, the more data you will have. In addition, the more data you gather on your customers, the greater the competitive edge you will have. Right?
With machine learning analysis, companies can take these large amounts of data and optimize their products along with their surrounding marketing and sales efforts. The caveat to this is that companies require two things to do this effectively; customer-generated data and data generated learning. While big data is important and can be helpful, well-oiled machine learning models must have these two critical things to prove successful over time.
